Our Story

In a quaint little town, Ayushi and Prachi, mothers to Ayavika and Pranik, respectively, shared a vision far removed from the plastic-filled playrooms of today. They dreamed of creating toys that were not just safe and natural but also meaningful—thus, Erenjoy was born in August 2021. It all started with neem wood teethers, a choice inspired by the desire to provide their children, Ayavika and Pranik, with something both safe for their health and kind to the planet. This humble beginning marked the first step toward a broader range of wooden Montessori toys, each designed to enrich playtime with growth, learning, and an innate connection to nature.

Why choose wood over plastic? For Ayushi and Prachi, the answer was clear. Wood brings a piece of the natural world into children's hands, offering warmth, texture, and sustainability—a stark contrast to the ephemeral nature of plastic toys. Wood encourages sensory learning and, importantly, stands as a testament to environmental stewardship, promising durability and longevity that plastic can't match.

Erenjoy resonated with parents far and wide, those who sought not just toys for their children but a philosophy of play that married joy with responsibility toward our planet. The brand blossomed into a community, drawn together by a shared commitment to conscious parenting and sustainable living. Through Erenjoy, Ayushi and Prachi didn’t just sell toys; they sparked a movement toward mindful, natural play, with Ayavika and Pranik at the heart of their inspiration.

Their story is more than a business venture; it's a narrative of innovation, care, and a deep-seated respect for the earth, all woven into the fabric of children's play. From the simple beginnings with wooden teethers to a cherished collection of Montessori toys, Erenjoy stands as a testament to the power of dreams fueled by love for our children and the world they will inherit.

Buoyed by the success of Erenjoy, Ayushi and Prachi decided to expand their vision. Witnessing the positive impact of their approach, they launched Erenjoy Threads in 2024, a new brand dedicated to newborn clothing essentials. Erenjoy Threads embodies the same principles of quality and sustainability, offering a range of clothing made from premium muslin cotton. Each piece is designed with the delicate needs of newborns in mind, ensuring comfort, breathability, and safety. Erenjoy Threads is more than just clothing; it's an extension of Ayushi and Prachi's commitment to nurturing the next generation with care, quality, and a touch of nature.